About Silo Panna
Named for the two things media buying needs most.
A silo holds what matters and keeps it organized. Panna — cream — is what rises to the top when everything else settles. We named the agency after both, and try to run it that way: organized underneath, only the best of it visible on top.
Our Story
Built around a simple frustration
Silo Panna started from a familiar complaint inside media teams: campaign reports that took longer to interpret than the campaign took to run. We set out to build an agency where the buying is sophisticated but the explanation of it never has to be.
That means fewer black boxes between strategy and spend, supply paths we can actually describe in a sentence, and a reporting cadence built for the person reading it — not the system that generated it. We're based in Annapolis, Maryland, and work with clients and platform partners across the country.
What guides the work
Four principles that show up in how we plan, buy, and report.
Explainable spend
Every dollar should be traceable to a placement, a path, and a reason. If we can't explain a line item plainly, we don't run it.
Standards before scale
Brand safety, supply path hygiene, and verification readiness are set up before a campaign launches, not patched in after a problem.
Media, not just math
Automation handles the bidding. People still decide where a brand belongs and where it doesn't.
Reports people read
If a client needs a glossary to understand their own report, we've written it wrong. We rewrite it instead.
Team
The people behind the planning and the buying.
Managing Partner
Strategy & Client Leadership
Oversees agency strategy and senior client relationships, with a background in performance and programmatic media planning.
Head of Programmatic
DSP Operations
Runs day-to-day platform operations, supply path audits, and the deal desk relationships that source curated inventory.
Director of Analytics
Measurement & Reporting
Builds the measurement frameworks and reporting templates clients actually open and use.