Services
One stack, every channel that runs through a DSP.
We work across the channels modern demand-side platforms support, with the operational discipline those platforms expect from the agencies buying through them.
01 — Demand-Side Buying
Programmatic Activation
Campaign architecture and day-to-day management across the major demand-side platforms, including curated deals, private marketplace access, and direct publisher arrangements where the open exchange isn't the right fit.
- — Campaign structure, naming, and budget pacing
- — Curated and private marketplace deal sourcing
- — Bid strategy and inventory-source weighting
- — Frequency and reach management across seats
02 — Video & CTV
Video & Connected TV
Streaming and over-the-top inventory planned around completion rate, frequency, and context rather than impression volume alone — built for screens where a brand can't afford to look out of place.
- — CTV, OTT, and outstream video planning
- — Content-adjacency and brand-safety filtering
- — Completion-rate and co-viewing analysis
03 — Audience & Data
Audience Strategy
First-party data activation, lookalike modeling, and segment design built to survive identity shifts — cookie deprecation, walled-garden changes, and the next one after that.
- — First- and second-party data onboarding
- — Lookalike and contextual segment modeling
- — Identity-resolution-agnostic targeting plans
04 — Supply Path
Supply Path Optimization
Regular exchange vetting and duplication audits so budget moves through the fewest, cleanest paths to the seller — with ads.txt and sellers.json hygiene checked on a standing schedule, not just at kickoff.
- — Exchange and reseller path audits
- — ads.txt / app-ads.txt / sellers.json checks
- — Fee transparency review at the path level
05 — Creative Ops
Creative & Trafficking
Dynamic creative assembly and ad serving across display, video, audio, and native, with format QA built into the trafficking process instead of bolted on after launch.
- — Dynamic creative templates and feeds
- — Ad serving, tagging, and cross-format QA
- — Localization and version management
06 — Measurement
Measurement & Reporting
Viewability and brand-safety monitoring paired with attribution modeling appropriate to the channel mix, delivered on a reporting cadence the client actually reads.
- — Viewability and invalid-traffic monitoring
- — Multi-touch and channel-level attribution
- — Weekly, monthly, and ad hoc reporting