Programmatic Media Agency · Annapolis, MD
Media buying built to hold up to scrutiny.
Silo Panna plans, buys, and verifies programmatic campaigns across the open web — held to the same standard of transparency we expect from the platforms and partners we work through.
What we do
Full-funnel programmatic media, from supply path to creative to the report that explains the spend.
Programmatic Activation
Campaign setup and management across leading DSPs, including curated deals, private marketplaces, and direct-with-publisher arrangements.
Video & Connected TV
Streaming and over-the-top inventory planned for completion rate and context, with brand-safe environments built in from the start.
Audience Strategy
First- and second-party data activation, lookalike modeling, and segment design that holds up across DSP and identity changes.
Supply Path Optimization
Exchange vetting, duplication audits, and ads.txt / sellers.json hygiene so spend reaches the seller it's supposed to.
Creative & Trafficking
Dynamic creative assembly, ad serving, and format QA across display, video, audio, and native — built once, run everywhere.
Measurement & Reporting
Viewability and brand-safety monitoring, attribution modeling, and a reporting cadence clients can actually read.
How an engagement runs
Four stages, repeated every cycle — not a one-time setup.
Discovery
Goals, audiences, prior media data, and the channels already in play.
Strategy & Planning
Channel mix, budget allocation, supply sourcing, and the measurement plan.
Activation
Campaigns built, QA'd, and launched across the agreed DSP and channel stack.
Optimization & Reporting
Weekly optimization against KPI, with reporting in plain language.
"We've never thought a media plan should need translating before a client can trust it. If a number is on the invoice, someone here can explain exactly where it went."— The Silo Panna Team